E-commerce Companies suffer a malicious botnet invasion on their ad campaigns that drive up the CTR (click through rate) and ultimately ends up costing the company tens of thousands of dollars in click fraud with no offsetting revenue benefit.
E-commerce Companies also become the victim of Invalid Lead form fill-ups and even Affiliate Fraud where they end up paying commission for fraudulent clicks & impression, the ones that would never convert.
Advantages of Integrating BotMan:
- Identify all sort of Fake and Fraudulent Impressions, Clicks, Leads, Spam Sources and Non-Human Suspicious Activities.
- Quality Control: Keep a Tab on the quality of traffic you receive from Advertising Agencies & your Affiliates.
- Suspect score & reason of Suspicion for each Affiliate ID.
- Pay Commission only for High-Quality Clicks, Impressions, and Leads
- Improve your Website’s Ratings & Reputations.
Recommended Modes of Integration:
- Enable capture of traffic data in real-time.
- Bot Detection Tag for enabling scan, identification, and marking of incoming traffic.
- Real-time Scan, Identify, Mark and Firewall Suspect Traffic and Leads.
- BotFirewall helps in setting up a filter right in the path of traffic before it's delivered to the brand. It reduces the stress on the brand website, identifies troublemakers and increases the effectiveness of the marketing spend.