Ad Fraud is surprisingly common. With the world rapidly progressing into the Digital Age, it has become inevitable. Good and bad are truly two sides of the same coin.
According to estimates made by Pixalate, Japan is the leading country affected by ad fraud, followed by Brazil and USA. Japan is said to have almost 80% of its ads to be fraudulent, however, ExchangeWire has calculated otherwise.
This proves that there is a third side to the growing technology and that is ad fraud prevention software. Ad fraud is a universal issue but companies like Botman work hard to protect companies from such activity. They will not let these companies die without putting up a good fight.
ClicksMob also made a report in 2016 which showed that Singapore was the most affected by mobile ad fraud, followed by Japan, Malaysia, USA, and the UK. Different types of fraud affect different countries in different ways. However, some countries are a victim to all types like Japan and America – two technologically developed countries.
Of course, USA is no surprise, being a superpower country for almost a century. Japan, however, also has the technology to fight back and fight back hard, maybe even completely eliminate ad fraud in a couple of years. Eventually, this will also pass onto countries like India where ad fraud is not as common but is becoming a growing issue to be read into.
Ad fraud technology can develop only with increased awareness among users about ad fraud. A suitable market must be created so as to allow companies like Botman to further their work. Ad fraud comes in different forms. It is as volatile as digital devices have become, flexible enough to crawl into any nook and corner. Here are some of the important types you should watch out for:
1. Ad Stacking:
One of the most common types of ad fraud, Ad stacking is the stacking of ads one on top of the other. Imagine a pile of A4 sheets being viewed from above, only the first page is visible but on punching a hole, the hole is made through all the sheets. The same concept is used in ad stacking. On clicking the topmost visible ad, all the other ads placed under it are also clicked and revenue is made of all the ads in the stack.
Pixel stuffing is an advanced form of ad stacking where ads are stuffed into a single pixel. It’s nearly impossible to detect as a single pixel is too tiny to be placed.
2. Click stuffing:
Click stuffing is similar to cookie stuffing. The only difference being clicks are produced in the background rather than cookies being dropped. These clicks can be misinterpreted by the advertising company to be resourceful and thereby cause a wastage of money.
3. Click Injection:
Click injections are a recent trend of ad fraud which takes place in the timeframe of installing an app on your mobile phone. It is a false click on an advertisement that is registered as the reason for the installment of that particular app.
4. Through Bots:
Bots are a network of computers which mimic human behavior. They are programmed to produce perfectly timed clicks. However, they are becoming increasingly detectable.
5. Automatic Redirection:
Now, this type of fraud is something we all may have experienced. It’s when an ad or an app directs the user to the app store without clicking anything. If afterward, the user ends up downloading the app, it can be falsely recorded as a client created due to ad clicks.
6. Ad Injection:
Ads are injected onto websites without the publishers’ knowledge. It creates a distraction from paid ads or replaces them entirely, hurting both the advertisers and the publishers.
7. Domain Spoofing:
As the name implies, domain spoofing is faking to be a legitimate domain or website, to sell advertising space to advertisers. It takes advantage of the consumer-browser trust.
Anti-fraud tools can help protect your brand and prevent wasteful loss of money. Ad fraud is not something to be taken lightly and to fight this war, we must use all the weapons available to us.