A Cloud based Online Ad Fraud Detection Platform
Ad Fraud costs the industry $8.2 billion a year in the US alone
$16.4 billion is the number estimated at a global level in 2017 against $12.5 billion in 2016
Estimated is $50 billion per annum by 2025
22-25% is the growth in fraudulent traffic each year
Any given day up to 11.5% of Display Impressions and 15.8% of Video Impressions are fraudulent
$3 billion worth of contracts were reviewed in 2016, the number is estimated to be much higher this year.
Detects Bad Crawlers
Detects Intentionally Hidden, or Stacked Ad Serving
Detects Unusual & Suspicious Activities
Falsified Viewable Impression Decisions
Manipulation or Falsification of Location Data
Detects Fake, Malicious Proxies
Detects Fake Domains
Filters User-Agent Headers or Unknown Browsers
Inserting, Deleting, or Misattributing Cookies
Traffic analysis with classification on Valid and Invalid traffic.
Traffic Source Analysis.
Suspect Affiliate Score for every Affiliate ID & their possible cause.
Data-sets based on Landing page URL’s, Domain, Referrer Information,UTM Sources & Mediums, Page Level Classifications.
Clean your Traffic generation efforts with suppliers
Reduce Lead calling time and Improve Conversion Rates
Optimize your media planning efforts
Move your spends to better pages to increase your ROI
Set your Traffic cleanliness standards with suppliers
Value for Money
Quick & Convenient
Detect Fake Leads
Detect Fake Traffic
ANA Bot Report