Case Studies

Stories of getting rid of JUNK!
A Large North America based Ad Network faces a Unique Fraud
Safeguarding Brand Recognition Online
OTT Player learnt a new fraud
Large publisher in India with conglomerate of websites
Leading regional publisher finds 30-35% fraudulent clicks to website
Types of Ad Fraud - Cookie Stuffing
Sowmiyaa Senthilkumar
March 18, 2021
CAA Teams Up With TAG To Fight Ad Fraud
Sowmiyaa Senthilkumar
March 4, 2021
Types of Ad Fraud - Pixel Stuffing and Ad Stacking
Sowmiyaa Senthilkumar
February 25, 2021
Top 3 Advertising Scams
Sowmiyaa Senthilkumar
February 18, 2021
Why Does The Programmatic Ecosystem Require Fraud Detection
Sowmiyaa Senthilkumar
February 11, 2021
Types of Ad Fraud - Click Fraud
Sowmiyaa Senthilkumar
January 28, 2021
Types of Ad Fraud - Device Hijacking
Sowmiyaa Senthilkumar
January 21, 2021
Type of Ad Fraud - Click Injections
Sowmiyaa Senthilkumar
January 14, 2021
Types of Ad Fraud - Domain Spoofing
Sowmiyaa Senthilkumar
January 6, 2021
Push Traffic Traps - Botman Traps 101
Hardik Gandhi
June 13, 2020
Is Your IP Address Blacklisted?
Akash Rn Saha
April 6, 2020
iTraffic Trap - Botman Traps 101
Akash Rn Saha
March 18, 2020
Domain Age - Botman Traps 101
Akash Rn Saha
March 11, 2020
404bot - A Moment of Epiphany for Ads.txt Users
Akash Rn Saha
March 4, 2020
Advanced Trap Settings - A Botman Feature
Akash Rn Saha
March 2, 2020
Fake iPhone and Simulated iPhone - Botman Traps 101
Akash Rn Saha
February 27, 2020
Obsolete Browsers - Botman Traps 101
Akash Rn Saha
February 25, 2020
How Does Brand Safety Help Build Credibility?
Akash Rn Saha
February 20, 2020
Top 3 Myths About PPC Advertisers and Click Fraud
Akash Rn Saha
February 17, 2020
Ad Fraud Basics - The Evolution of Spam 📈
Akash Rn Saha
February 12, 2020
Botman Traps 101 - Emulators
Akash Rn Saha
February 6, 2020
Botman Traps 101 - Non-viewable Ads
Akash Rn Saha
February 5, 2020
Mobile App Install Fraud - A Multi-Billion Dollar Headache
Akash Rn Saha
January 29, 2020
Programmatic Advertising - Yet to conquer transparency in 2020
Akash Rn Saha
January 20, 2020
Advertisers are way too much vulnerable to Ad Fraud
Akash Rn Saha
January 17, 2020
Mobile Ad Fraud - More Sophisticated Ways
Akash Rn Saha
January 16, 2020
What's UserAgent BotNet aka UBN Trap?
Akash Rn Saha
January 10, 2020
⚠️ CAUTION: The Mobile Advertising system needs saving!
Akash Rn Saha
January 10, 2020
Cloaking - An Industry Secret No One Talks About!
Akash Rn Saha
December 30, 2019
3 Reasons Why Digital Advertising Will Be Up and Ready To Tackle Ad Fraud in 2020
Akash Rn Saha
December 26, 2019
User Agents and their daily spoof - Agents of Ad Fraud 🤫
Akash Rn Saha
December 23, 2019
Affiliate World Asia 2019 - an event that fills more than you can Slurp
Akash Rn Saha
December 16, 2019
Botman Bytes - How GDM Uses Botman to tackle Ad Fraud & help Advertisers maximize their ROAS
Akash Rn Saha
November 27, 2019
MMA's Ad Fraud Benchmark Report: Advertisers in India spend 20% of their Advertising Budget to tackle Ad Fraud
Akash Rn Saha
November 19, 2019
Black, Grey and White Lists!
Deepankar Biswas "Deeps"
October 30, 2019
What is GIVT and SIVT? All you need to know.
Hardik Gandhi
October 30, 2019
IAB OM SDK: Building Transparency & Consistency to In-App Mobile Advertising
Sowmiyaa Senthilkumar
October 30, 2019
The Great XML PPC Clicks Spoof!
Deepankar Biswas "Deeps"
October 25, 2019
Malicious Ad Blockers caught in “cookie stuffing”
Sowmiyaa Senthilkumar
October 18, 2019
Get Started With Botman
Hardik Gandhi
October 11, 2019
XML PPC Ads are being punched in the face
Deepankar Biswas "Deeps"
October 11, 2019
Botman 🤝 DSCI
Akash Rn Saha
October 4, 2019
ADS.txt - Friend or Foe
Akash Rn Saha
October 2, 2019
The Dark Side of Digital Advertising
Akash Rn Saha
September 30, 2019
The Story of Ad Fraud Tolerance in India
Akash Rn Saha
September 25, 2019
Mobile App Attribution Fraud
Deepankar Biswas "Deeps"
September 24, 2019
Brand Monitoring & Brand Safety
Hardik Gandhi
September 13, 2019
Botman Tracking Signatures Explained
Hardik Gandhi
September 12, 2019
What are Traps?
Deepankar Biswas "Deeps"
September 12, 2019
What is SDK Spoofing?
Hardik Gandhi
July 4, 2016
Click-Farms are a Homegrown Scam
Deepankar Biswas "Deeps"
July 4, 2016
What is Affiliate Fraud?
Deepankar Biswas "Deeps"
July 4, 2016
About Botman
Deepankar Biswas "Deeps"
July 4, 2016

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