We continue our series on XML PPC Ads for ad networks and platforms and would like to share a very common method used to send fake clicks to your advertisers. The clicks will never convert, nor will they give you a reasonable bounce rate for branding.

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When the XML Ads are requested from respective sources, the fraud can happen in one of the following ways-‍

1. The Invisible Source Fraud‍

The sources who intend to make the request are hiding in a cross-domain iFrame on a reputed website and send in a set of "pre-cooked" keywords at the time of their disposal. The ads sent to them are then consequentially down in the dumps with clicks generated on them.

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2. The Click Syndicator Fraud

Once a source receives the XML Ads, an injected malware on the user's machine fetches the URLs, syndicates them, and hundreds of clicks start coming in a regulated pattern to your advertiser. The poor guy won't even know what hit him and the next thing he does is shout back at the network which delivered.

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If you deal in XML PPC Ads and are worried about your advertisers screaming at you and willing to shoot you down with discrepancies; ACT NOW...!