26 Oct. 2019, Bangalore, India – Today UPT Media, the leading provider of advertiser and publisher solutions in digital advertising based out of Los Angeles, USA announced its partnership with Botman, the #1 SaaS platform for blocking non-human traffic.
This integration enables UPT Media to monitor and optimize the quality of their traffic sources for invalid/fake traffic (IVT), bot attacks, malware traffic, domain spoofing, viewability issues, brand safety.
New Age frauds have a significant trust impact on the clients. Botman provides strong verification for the frauds which include:
- Fake Traffic
- Bot attacks
- Domain spoofing
- Viewability
- Brand safety
AdFraud has been increasingly affecting the advertisers , and UPT Media has been on a mission to find the best ways to mitigate and make their platform as the best choice to transact traffic.
Identifying and blocking fraud is imperative to retain high quality demand in an Ad Platform like UPT Media, says “Deepankar Biswas, CEO Botman”. Increased transparency in the supply chain ensures the advertisers increase their budgets and have a longer commitment
Tobin Pociask, owner of UPT Media, says “With our growing need to evolve our platform and quality of our offering, our partnership with Botman is the latest in a series of initiatives we’ve taken to create a safe and effective environment for our clients’ brands and their investments.”
Deepankar Biswas - founder and CEO of Botman, says, “Integrating with UPT Media gives us an opportunity to demonstrate leadership in providing Digital Ad Fraud Detection solutions for enterprise level platforms such as UPT Media and the multiple classes of companies that depend on them. We set the standard for ease and speed of deployment, ease of use, functional depth, end user adoption, cost effectiveness in both initial acquisition and ownership over time, and overall ROI. Botman delivers on the promise of Ad Fraud Detection. We are extremely pleased to be partnering and working with such a world-class organization in UPT Media.”
ABOUT UPT Media
UPT Media is a Los Angeles based online media company that was founded in May 2012. UPT Media excels in providing advertisers with online traffic through its own web properties as well as approved content network. Advertisers can purchase traffic via search, banner, video and native ads. For more information, please visit: https://www.UPTmedia.com.
ABOUT Botman
Botman is the #1 SaaS platform for blocking AdFraud. It serves Ad Platforms, Brands and Publishers that depend on them. Organizations of all sizes use Botman to transform existing Ad data into actionable information that drives profitability and customer satisfaction. Botman is an online, easy to deploy and cost effective. It enhances the visibility at every level of the enterprise. For more information, please visit: https://www.botman.ninja.
