Understanding and implementing the TQ (Traffic Quality) level settings is a very important step when you setup your campaigns on AdKernel. These TQ settings govern the quality of traffic of you are ready to buy and anything below that would be unacceptable to you.

AdKernel has 3 Min TQ level settings to choose while you setup your campaigns.

1. High : Means you want only High quality traffic coming to you and anything fraudulent will be stopped/rejected by AdKernel.
2. Mid : Means you are okay with Mid quality traffic coming to you and anything lower in terms of quality will be stopped/rejected by AdKernel.
3. Low : Means you are okay with any quality of traffic coming to you and AdKernel will not take any actions on it.

The same settings in some of the accounts could be in Numeric format.

1. 36%: High.
2. 21% : Mid.

The actions that AdKernel takes is dependant on the scores  Botman passes to it for every request, impression or a click. To understand how Botman's TQ scores are mapped to AdKernel's TQ levels, make a note of the below scores first.

‍Botman Traffic Scores:

Score 0 : Clean

Score 1: Non-Human

Score 2: Spam

Score 3: Proxy

‍Botman Scores <> AdKernel TQ Mapping:

Low TQ : Score 1

Mid TQ  : Score 2 & 3

High TQ : Score 0

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Now, how does this work in real time?

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Example 1:

Let's assume these are your settings on the XML or RTB Remote feed side. It would mean that you want only high quality traffic coming to you and anything fraudulent needs to be rejected.

When these clicks come to Botman for scoring, the following actions are possible based on the score.

1. Score 0 : High TQ : ADK passes the click
2. Score 1 : Low TQ : ADK rejects the click
3. Score 2 : Mid TQ : ADK rejects the click
4. Score 3 : Mid TQ : ADK rejects the click

Example 2:

Let's assume that you have your setting as it is except that Min TQ Level is set to Mid now. This would mean that you want Mid quality traffic coming to you and anything lower in terms of quality would be dropped/rejected.

When these clicks come to Botman for scoring, the following actions are possible based on the score.

1. Score 0 : High TQ : ADK passes the click
2. Score 1 : Low TQ : ADK rejects the click
3. Score 2 : Mid TQ : ADK passes the click
4. Score 3 : Mid TQ : ADK passes the click